Dyed for fades
Washed once, fades fast
The warp yarns in the denim are dyed with Candiani’s Indigo Juice technology.
It’s a low-impact process that uses less water and fewer chemicals,
but still delivers that classic indigo look.
So even though these jeans are washed once, they still fade beautifully. In fact, they fade faster than many other jeans. Whether you wear them hard or wash them often, they’ll develop real character—real quick.
(The prototype in the photo has been worn for about 6 weeks.)
Fit and size
Straight leg
The fit is a straight-leg five-pocket. That means:
- straight leg
- mid-waist rise
- thigh with enough room
They're sized similar to western brands.
Follow the size guide and compare measurements before you order.
How do they fit?
Here's how the WL-001 fits on a handful of customers. They wear:
Alexander (camo jacket): 34
Michael (white tee): 34
René (wabash jacket): 34
Jesper (chambray shirt): 36
The denim
Candiani selvedge
This first edition is made from selvedge denim—but it’s not raw. It’s been sanforized and washed once for comfort from day one.
The fabric is woven by Candiani in Italy on antique shuttle looms from the 1960s. You can recognise selvedge by the white self-finished edges with the red line down the middle, visible when you roll up the cuff.
Family-owned for four generations, the Candiani factory outside of Milan has been humming since 1938.
Care tips for longer wear
Wear them hard, treat them right
These jeans are made to be worn. And as you do, they’ll soften, crease, and fade in all the right places. That’s the whole point.
With proper care and timely repairs, you can get hundreds of wears. How you treat them affects how they age. And how long they'll last.
When it’s time to wash, go gentle. Inside-out. Cold water. Mild detergent. Air dry. That’s the best way to preserve the colour and fit.
If you want sharper fades, wait longer between washes. If you prefer a cleaner look, wash them more often. Either way, there's a trade-off.
The root of the matter
Old-school farming for a future-proof fabric
Regenerative cotton is farmed with age-old techniques like crop rotation and natural fertilisers. The result is healthier soil, more biodiversity, more carbon sequestration and storing of atmospheric CO2, and less emissions released in the atmosphere.
This is a pretty big deal. Because cotton is a resource-intensive crop. It requires (a lot) of water and sunshine to grow. And just like in the food industry, farmers have been using fertilisers and pesticides for decades. Regenerative cotton is grown without any of that stuff.
The cotton is certified by the Regenagri initiative, which you can read more about on their website.
Who's behind this
Built on experience, made with purpose
I’m Thomas—and I’ve been obsessed with denim for as long as I can remember. For over a decade, I’ve helped people find jeans that fit and fade beautifully through my work at Denimhunters and with other brands behind the scenes.
Weirloom is the culmination of everything I’ve learned: the fits that work, the fabrics that age right, the details that matter. But more than that, it’s about building something I believe in. Something honest. Something to be proud of.
This is just the beginning. And I’m glad you’re here for it.