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WL-001 'First Edition'

WL-001 'First Edition'

Regular price €180 EUR
Regular price €250 EUR Early-Bird Price €180 EUR
PRE-ORDER PRICE Sold out
Taxes included.
Only 100 pairs available, "made to pre-order". 
  • Made in Europe
  • Straight-leg, mid-rise fit
  • Denim woven in Italy by Candiani
  • Cut and sewn in Portugal
  • One-washed for comfort
  • All the details of top-shelf jeans
  • FREE SHIPPING to you

The jeans shown are a prototype. Production jeans will have a back pocket signature and labels.

View full details
  • Fabric

    • 100% regenerative cotton
    • 14.25 oz. middleweight
    • Redline selvedge ID
    • Lots of ring character (slubs)
    • Indigo Juice dyeing (quick fades)
  • Construction

    • Chain-stitched hems
    • Button fly with selvedge
    • Peek-a-boo on coin pocket
    • Blind bartacks
    • Tucked belt loops
  • Features

    • Back pocket signature (arcuate)
    • YKK buttons and rivets
    • Jacron patch
    • Organic cotton label
    • Heavy-duty pocket bags

HOW THE PRICING WORKS.

€250-value sold at €180

Most jeans like these—made in Europe from Italian selvedge—retail for around €250. Not Weirloom.

It's small batch, just 100 pairs available in the first pre-order. There’s no middleman or markup for future discounts. The €180 price reflects that. They’re not on sale. It's just what I believe is the fair price.

Fit and size.

Straight leg

The fit is a straight-leg five-pocket. That means:

  • straight leg
  • mid-waist rise
  • thigh with enough room

They're sized similar to western brands (not Japanese). For references, the prototype that Thomas wears is a size 31, which measures:

  • Waist: 42 cm / 16.5"
  • Front rise: 26.5 cm / 10.4"
  • Back rise: 40 cm / 15.7"
  • Thigh: 33 cm / 13"
  • Knee: 23.5 cm / 9.3"
  • Hem: 21 cm / 8.3"
  • Inseam: 82 cm / 32.3"

Thomas is 178 cm (5'10") tall and weighs 75 kg (165 lbs). He's real waist is 89 cm (35") and his thighs are 55 cm (21.6").

The denim.

Candiani selvedge

This first edition is made from selvedge denim—but it’s not raw. It’s been sanforized and washed once for comfort from day one.

The fabric is woven by Candiani in Italy on antique shuttle looms from the 1960s. You can recognise selvedge by the white self-finished edges with the red line down the middle, visible when you roll up the cuff.

Family-owned for four generations, the Candiani factory outside of Milan has been humming since 1938.

Dyed for fades.

Washed once, fades fast

The warp yarns in the denim are dyed with Candiani’s Indigo Juice technology.
It’s a low-impact process that uses less water and fewer chemicals,
but still delivers that classic indigo look.

So even though these jeans are washed once, they still fade beautifully. In fact, they fade faster than many other jeans. Whether you wear them hard or wash them often, they’ll develop real character—real quick.

(The prototype in the photo has been worn for about 6 weeks.)

THE COSTS BEHIND THE PRICE.

Where the money goes

Made to order is a slower and more intentional way to make things, which creates less waste and a better product. It also means we can set what I believe is the 'right' price.

You deserve to know what you’re paying for, so below is a breakdown of what these jeans cost to make.

These are the core costs per garment, there are more behind the scenes—like prototyping, website hosting, and all the small things that keep a brand running.

  • Manufacturing

    • Italian selvedge denim: €8.20/metre*
    • Production in Portugal: €17.75
    • Hardware and labels: ~€10
    • One-wash treatment: €1.5

    *We need 2.6-2.8 metres per pair.

  • Handling

    • FREE SHIPPING to you
    • Transport: ~€4
    • Warehouse costs: ~€5
    • Transaction fees: ~€4
    • VAT on orders within the EU

Care tips for longer wear.

Wear them hard, treat them right

These jeans are made to be worn. And as you do, they’ll soften, crease, and fade in all the right places. That’s the whole point.

With proper care and timely repairs, you can get hundreds of wears. How you treat them affects how they age. And how long they'll last.

When it’s time to wash, go gentle. Inside-out. Cold water. Mild detergent. Air dry. That’s the best way to preserve the colour and fit.

If you want sharper fades, wait longer between washes. If you prefer a cleaner look, wash them more often. Either way, there's a trade-off.

The root of the matter.

Old-school farming for a future-proof fabric

Regenerative cotton is farmed with age-old techniques like crop rotation and natural fertilisers. The result is healthier soil, more biodiversity, more carbon sequestration and storing of atmospheric CO2, and less emissions released in the atmosphere.

This is a pretty big deal. Because cotton is a resource-intensive crop. It requires (a lot) of water and sunshine to grow. And just like in the food industry, farmers have been using fertilisers and pesticides for decades. Regenerative cotton is grown without any of that stuff.

The cotton is certified by the Regenagri initiative, which you can read more about on their website.

Who's behind this.

Built on experience, made with purpose

I’m Thomas—and I’ve been obsessed with denim for as long as I can remember. For over a decade, I’ve helped people find jeans that fit and fade beautifully through my work at Denimhunters and with other brands behind the scenes.

Weirloom is the culmination of everything I’ve learned: the fits that work, the fabrics that age right, the details that matter. But more than that, it’s about building something I believe in. Something honest. Something to be proud of.

This is just the beginning. And I’m glad you’re here for it.

Not ready to pre-order yet?

No pressure. Drop your email and I’ll send a reminder before the pre-order closes.