How they fit
A classic straight fit
The WL#1 has room where you need it—without ever looking sloppy; a mid-rise with room in the thigh and a clean, straight leg.
The straight leg flatters most body types and looks great with both sneakers and boots.
Available in sizes 28 to 40, including size 35, and the almost impossible to find size 37. They’re sized like most European and North American brands to remove guesswork.
About the founder
Who created these jeans
I’m Thomas, founder of Denimhunters. For nearly two decades I’ve worked with jeans—selling them in shops, writing about them, and analysing how different brands approach denim.
Weirloom is where I apply what I’ve learned to create the kind of jeans I’ve spent years recommending to others.
Slow denim, the original kind
What good denim looks like
Woven in Italy by Candiani on old-fashioned looms, this is selvedge denim made from 100% cotton with lots of texture and character.
The cotton is grown using regenerative farming methods—an important foundation for denim that’s meant to last long and age well.
Real denim like this can feel a bit tough at first. You have to break it in. Work with it a bit. Wear it for a week or two. It's jeans, not joggers.
It’s made to fade and develop character over time. The thick, ring-spun yarns and the open weave give it a slubby texture.
Wear them your way
Good denim gets better with wear
Some versions of these jeans are left raw. Others are washed for a softer feel from the start. Either way, the point is the same: good denim is meant to be worn, broken in, and lived with.
Raw denim can feel a bit stiff at first. Give it a week or two. Work with it a bit. It’s jeans, not joggers.
Washed versions feel easier from day one, but they follow the same logic. Wear them often, wash them when needed, and let the fabric settle into your life.
The denim is pre-shrunk, so you don’t need to worry about dramatic shrinkage. Washing changes the look more than the fit. It doesn’t ruin the jeans. It just resets the fabric.
Good denim doesn’t get worse with wear. It gets better.
How they are built
Made to last
Weirloom is a play on heirloom—something you keep, not replace.
These jeans are made with the kind of decisions that don’t show on day one, but matter every time you wear them. Strong stitching, reinforced stress points, and materials chosen to age well—not fall apart.
They’re built to wear in, not wear out.
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Original Weirloom arcuate
The back pocket signature on all Weirloom jeans, clean and classic.
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Geniune leather label
The leather patch is stitched top and bottom (your belt won't cover it).
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Selvedge on the fly
Normally only seen on jeans that cost way more than Weirlooms.
The root of the matter
Good denim starts with good cotton
The cotton used for Weirloom denim is grown using regenerative farming practices, age-old techniques like crop rotation and natural fertilisers.
The result is healthier soil, more biodiversity, more carbon sequestration and storing of atmospheric CO2, and less emissions released in the atmosphere.
This is a pretty big deal. Because cotton is a resource-intensive crop. It requires (a lot) of water and sunshine to grow. And just like in the food industry, farmers have been using fertilisers and pesticides for decades. Regenerative cotton is grown without any of that stuff.
The cotton is certified by the Regenagri initiative, which you can read more about on their website.
More Weirlooms
The soft start
The one-washed WL-001 'First Edition'
The story of the WL#1 began with the WL-001 First Edition, the first Weirloom jeans ever made. Those jeans launched as a pre-order project, with a small production run of just 92 pairs.
Like the WL#1, the jeans were cut and sewn in Portugal from the same Italian selvedge denim used today, in the same straight-leg fit and overall construction. A few details were different: the WL-001 'First Edition' had unbranded hardware and a jacron patch instead of the leather patch.
Feedback from customers who bought those first jeans helped me make a handful of small improvements that shaped the version that followed.
A few pairs from that original run are still available.
The next run
The raw WL-001 'Second Edition'
The WL-001 'Second Edition' followed the first run after the initial pre-order sold out.
It’s essentially the same jeans: the same straight-leg fit, the same Italian selvedge denim, and the same construction. The main difference is that the Second Edition was left raw — meaning the denim hasn’t been washed yet and will break in and fade entirely with wear.
Like the 'First Edition', it used unbranded hardware and a jacron patch.
A number of pairs from this second run are still available.
A slimmer option
The WL#2 Slim Fit
The WL#2 Slim Fit is built from the same foundation as the WL#1. It uses the same Italian selvedge denim, the same construction, and the same top block through the waist and hips.
The difference is in the leg. The WL#2 tapers slightly from the thigh down, creating a slimmer silhouette while keeping enough room where you need it.
Like the regular fit, the size range runs from 28 to 40—including the hard-to-find sizes 35 and 37. The jeans are sized like most European and North American brands, so there's no guesswork.
Good jeans deserve a good T-shirt
The Weirloom T-shirt
The WL-T is the T-shirt I made to go with the jeans. It’s cut from heavyweight organic cotton jersey, knitted and sewn in Portugal, with a clean fit that’s comfortable across the shoulders and slightly tapered through the body.
Simple, solid, and made to hold its shape through wear and washing.
Taking care of good jeans
Breaking in good denim
How to care for your jeans
Wear them as they are—or soak them first. If your jeans are raw (unwashed), you can wear them straight away or give them a cold soak before first wear—no soap, just water.
Make them your main pair. Fades come from friction. Don’t rotate with other pairs, just commit to these. Wear them daily, beat them up, and let your life leave its mark.
Delay the wash—but don’t fear it. Wait at least 2–3 months before the first wash. After that, wash when needed. Cold water. Inside-out. Mild detergent. Air dry. Always.
Repair early. Catching a worn spot early is easier (and cheaper) than fixing a blowout.
With proper care and timely repairs, you can get hundreds of wears. How you treat them affects how they age, and how long they’ll last.