Years of guiding—One big idea

Dreams of jeans

I’ve been helping people find jeans for more than a decade—through my website Denimhunters, and behind the scenes with other brands.

Now, I’m making my own. It starts with one pair of jeans. And a reason to make it.

(I'm Thomas, by the way.)

Made to matter

Not just another jeans brand

I’ve wanted to start a jeans brand for years. But I wasn’t ready. I didn’t want to make just another brand. It had to be something I could truly get behind. Something lasting. Something honest. Something that, one day, could be worth passing on. I want your jeans to be wearable heirlooms.

That's why it's called Weirloom (pronounced "wearloom").

The first Weirloom products

WL-001 'Second Edition' WL-001 'Second Edition'

WL-001 'Second Edition'

WL-001 'Second Edition'

1.500,00 DKK
1.500,00 DKK
WL-T 'First Edition' WL-T 'First Edition'

WL-T 'First Edition'

WL-T 'First Edition'

450,00 DKK
450,00 DKK
WL-001 'First Edition' WL-001 'First Edition'

WL-001 'First Edition'

WL-001 'First Edition'

1.500,00 DKK
1.500,00 DKK

Priced with Purpose

Made for fewer, better buys

These jeans aren’t cheap—and they’re not supposed to be. Because cutting corners on cost means cutting corners on quality. They’re made from the best materials I can find, made in Europe.

That’s what you’re paying for: honest materials, ethical production, and a product designed to be worn for years. Priced to reflect what went into it—and what you’ll get out of it.

It’s not about paying more. It’s about getting more—and wearing it longer. It’s about making something with intention—and pricing it the same way.

Not too slim—Not too loose

Cut to fit real life

You can’t build a great pair of jeans without nailing the fit. This one’s based on years of helping people find jeans that work—on real bodies, in real life. Not a fashion statement, a foundation.

The WL-001 is a timeless five-pocket. A straight leg that balances structure and ease. A rise that sits just right—high enough for comfort, but not too high. The kind of fit you don’t have to think about. You just put them on—and wear them in.

Customers love them

4.96 ★ (24)
Verified

Starting with one pair of jeans

Designed with intention

I don't like things that're over-designed. I don't like chasing trends.
I wanted to make a pair of jeans I’d reach for every day—for years.

It starts with the European-made WL-001.
The fit is timeless and wearable. The fabric comes from one of the best denim mills in the world. The details—from the hardware to the hem—are carefully chosen to last, not to show off.

Every detail has a reason.

Italian denim from Candiani

Selvedge with soul

The denim is woven in Italy by Candiani—one of the most respected mills in the world. It’s a selvedge weave, made the traditional way on shuttle looms.

The kind that gets better with wear. Full of character. The kind that looks like it came from Japan—and that’s the highest compliment we can give.

Candiani have been perfecting this craft since 1938. But they’re not just preserving the past. They’ve led the industry in sustainable innovation for decades. That’s why this fabric was the right choice.

Past roots—Future grown

Cotton that's regenerative

Cotton has a bad rep—and for good reason. It takes a toll on land, water, and soil. Regenerative cotton is different.

It’s farmed with old-school techniques like crop rotation and natural fertilisers. That means healthier soil, more biodiversity, and less carbon in the air.

It’s cotton that gives back more than it takes. It's the natural choice.