Years of guiding—One big idea

Denim dreams

I’ve been helping people find jeans for more than a decade—through my website Denimhunters, and behind the scenes with other brands.

Now, I’m making my own. It starts with one pair of jeans. And a reason to make it. I'm Thomas, by the way.

Starting with one pair of jeans

Designed with intention

I don't like things that're over-designed. I don't like chasing trends.
I wanted to make a pair of jeans I’d reach for every day—for years.

The fits are timeless and wearable. The denim's from one of the best mills in the world. The details—from the hardware to the hem—are carefully chosen to last, not to show off.

Every detail has a reason.

Italian denim from Candiani

Selvedge with soul

The denim is woven in Italy by Candiani. It’s a selvedge weave, made the traditional way on shuttle looms. The kind that gets better with wear. Full of character.

Candiani have been perfecting this craft since 1938. But they’re not just preserving the past. They’ve led the industry in sustainable innovation for decades. That’s why this fabric was the right choice.

Past roots—Future grown

Cotton that's regenerative

Cotton has gotten a bad rep—and for good reason. It takes a toll on land, water, and soil. Regenerative cotton is different.

It’s farmed with old-school techniques like crop rotation and natural fertilisers. That means healthier soil, more biodiversity, and less carbon in the air.

It’s cotton that gives back more than it takes. It's the natural choice.